The film is appealing to both sci-fi fans and thinking people alike. Where Paramount is rallying is with Arrivalwhich dipped 7% with $11.3M over three-days in its third weekend. Star and Oscar-winner Marion Cotillard is also a fave. There’s heat among awards season voters for the title, and it could notch some below-the-line noms. Here’s the thing, with close to zero competition in the marketplace until Disney’s Rogue One shows up (next weekend there’s only one wide release -High Top/Blumhouse’s Incarnate), Allied could benefit from Bridge of Spies-like sleeper business ($72.3M domestic) since it’s geared toward adults, and they come out slowly. All in with $9.4M from overseas, Allied‘s global B.O. Paramount, with tracking, thought the Robert Zemeckis-directed film would hit $20M over five. Among the three-day openings for Pitt World War II fare, Allied is below Fury ($23.7M) and far below Inglourious Basterds ($38M).
Studio reports it will crack $13M over FSS in fourth and $18M for this production which cost before P&A $85M. Paramount’s Allied stayed even between Friday and Saturday with $4.8M. Typically Disney animated features don’t slide much between Black Friday to Saturday, but Moana‘s -3% ($21.2m) easily beats the -5% to -6% hold for Frozen, The Good Dinosaur and Toy Story 2. Promotional partners also included Kelloggs, Subway, Havaianas, SuperValu, Dole, Ice Chips, Intel and Mauna Loa.
Johnson and Cravalho revealed the Maui and Moana themed Airbus A330 on Instagram (viewed a combined 3M+ times). He appeared on GMA and Ellen, and surprised Jimmy Kimmel’s audience by taking them to the world premiere of Moana, where he and Miranda performed “You’re Welcome” to kick off the “blue” carpet. Miranda also took over the Disney Animation Instagram page in August (#Linstagram).ĭisney also launched a new partnership with Oculus to create the studio’s first interactive Virtual Reality experience “Moana’s Kakamora Orchestra.” Hawaiian Airlines had a huge promotional program including three custom wrapped planes, exclusive in-flight entertainment, and a collection of limited edition products. Johnson leveraged his huge social media presence (#10 Instagram account and the #35 Facebook Fan Page globally) throughout the campaign to debut posters, trailers and clips, including a first look at “You’re Welcome,” the song written for him by Miranda. Social media monitor RelishMix noticed that with 62.7M fans/followers on Disney’s pages, “coupled with the brand that is Dwayne ‘The Rock’ Johnson and the views and likes for the film’s music, it’s easy to see how Disney was successful in maximizing social media in promoting Moana.” Moana‘s total social media universe across FB, Twitter, Instagram, YouTube views is “exceptional” per RelishMix with north of 391M. If there was ever a time when Miranda was hitting a zeitgeist, it’s now with his hit Broadway show making waves and taking the high note in a Trump era. In building the success of Moana, we cannot underestimate the social media power of Dwayne Johnson who has close to 140M across Instagram, Facebook and Twitter, as well as Tony-award-winning Hamilton star/creator Lin-Manuel Miranda. “When you create something that’s universal in storytelling and appeal that transcends cultures and borders, you can successfully answer the question, ‘Do I need to see it now in a movie theater?'” “We have a great marketing team who continually create an urgency for our events they’re the best-thinking team and they get people to show up at the movie theater,” Hollis beamed. You have parents with grandparents and kids together, and this movie fits the bill from young to old.” Commenting on Disney’s string of Thanksgiving successes, Disney EVP of distribution Dave Hollis says, “We’ve dated titles here because of the multi-generational appeal (in this corridor). Seventy-two percent of Moana’s weekend audience were families. It’s the third mega hit for Disney Animation this year following Zootopia ($75M FSS, $341.3M domestic) and Pixar’s Finding Dory ($135M opening, $486.3M domestic).
In total Disney owns 9 of the top 10 Thanksgiving 5-day openers, and 8 of the top 10 3-day debuts for the holiday.Īll in with foreign in 12 markets, Moana has raked in $97.4M worldwide. Moana‘s five-day ranks behind 2013’s Frozen‘s $93.6M which was the best Thanksgiving opener of all-time. When Do Advance Tickets Go On Sale For 'Rogue One'? Atom Tickets Reveals It's Monday, Nov.